In the late Nineties and early Aughts, superbikes dominated the headlines. They were the hook and line which reeled in customers, bringing them into showrooms. Times change, though; by the end of 21st Century’s first decade, the plastic fairing-clad speed machines were still every manufacturer’s test bed for engineering, but a steady decline in sales was indicative of their flagging popularity.
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https://gearpatrol.com/2019/06/25/2019-ducati-panigale-v4s-review-is-this-superbike-too-super-for-the-real-world/#4
