While not a lot of people can afford them, everybody loves premium smartphones. And even when unaffordable, they make for great aspirational gadgets – things you wish, or plan, to have someday. In cases where they are affordable, these gadgets are statements of class for those who buy them.
There are tons of mobile brands jostling for space in the premium smartphone segment. Everyone wants produce that flagship that will sell in millions around the world. But it is a tough segment to crack, for the simple reason that a brand must have a strong mind presence and be held in high esteem for it to sell enough phones in that segment.
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