Cadillac will change the way its cars are badged, shifting away from a focus on engine size and instead focusing on torque as GM positions the brand at the forefront of electrification. The move comes as Cadillac prepares to leave its New York offices and move closer to the rest of its General Motors family in Detroit.
That relocation, according to Cadillac president Steve Carlisle, isn’t a sign that the automaker has struggled in its current strategy. Instead, he argues, it’s because Cadillac needs to be closer to the company’s engineers and designers as it enters its next phase.
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