You could say Jeep needs a new Compass. The US 4×4 brand has lost its way in recent years, haemorrhaging sales locally for three successive years. It hasn’t helped that its Cherokee model that launched in 2013 has struggled to fire in the all-important medium-SUV segment.
Whether awkward front-end styling has hindered that model is unknown, but the Compass’s cause surely can’t be harmed by looking much more like a Grand Cherokee Junior.
Officially, the Compass is a small SUV, though its 4.4m length straddles the compact and medium SUV categories – and in Jeep showrooms places it smack-bang in the middle of the 4.25m Renegade and 4.6m Cherokee.
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