In 2003, Apple launched its online music store called iTunes and changed the music industry forever. Just as piracy was stifling the industry, artists and record labels were given a marketplace where consumers could legitimately buy digital music, for less. The beauty of iTunes was that instead of buying an entire album, as you traditionally did when buying a CD or a cassette, you could buy individual songs. Of course there were detractors even then. Some artists grumbled that Steve Jobs was bullying them into selling their music for less. Many said an album was one piece of work and that it was sacrilegious to let people dismantle them as they chose.
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