A major player is about to enter the fray, but the details are still murky
Swatch and smartwatches, smartwatches and Swatch. For years now, we’ve been waiting for the Swiss watchmaker to enter the arena in some capacity, and for years we’ve been left waiting with empty wrists.
The ballet first began way back in the heady days of 2015, when Swatch CEO Nick Hayek hinted at the company’s wearable plans, while calling the Apple Watch “an interesting toy, but not a revolution”. Two years later, Hayek revealed that the company was working on a smartwatch operating system named ‘Swiss OS’, set for launch in late 2018.
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