LV’s smartwatch debut makes a strong first impression
Tag Heuer has already shown that it is possible to make a luxury smartwatchthat people will want to wear (including us). The Swiss watchmaker proved that it pays to put real thought into what people expect from a Tag watch as well as a smartwatch to make it feel more than just an attractive shell for an operating system. Montblanc, take note.
Louis Vuitton doesn’t have the same watchmaking heritage as Tag, it’s only been making timepieces since 2002. But it knows a thing or two about luxury. So it’s taking everything it knows about what LV lovers have come to expect from the brand and channelled it through its Tambour Horizon smartwatch collection.
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