Apple earlier in the week made some changes to the pricing structure of the App Store. As per a report by 9to5Mac, a blog dedicated to covering Apple, now iOS apps now cost as low as Rs.10.
In fact, Apple has announced a new pricing tier for certain countries and India is amongst them. The new pricing tiers are meant for countries like India, Russia, Mexico, Indonesia, South Africa, and Turkey.
Alternate Tier A allows developers to price their apps and in app purchases as low as Rs.10, while Alternate Tier B allows developers to price their apps below Rs.30.
Earlier, the lowest price of an app on the App Store was $0.99 converted to Rs.60, and then adjusted depending on the exchange rate. These prices were always visible on the iTunes connect pricing matrix.
These lowered price tiers could help increase the uptake of paid apps in India. India is a notorious for being a price sensitive market and usually people prefer ad support free applications. The advantage of ad free apps is quiet obvious as these apps are better for privacy and don’t drain the battery of the device as much as an ad-supported app.
With the new price tier, the cheapest app is now available in Mexico which now costs 5 pesos.