How This Unconventional Brand Changed the Watch World for the Weirder

Ever since MB&F surprised the world with its strange and fascinating first model, the HM1, high-end watchmaking has only gotten weirder. The Swiss brand didn’t create this highly eccentric niche of the watch industry, but it contributed to it significantly and elevated its profile. Whether or not you find the aesthetics or prices palatable, MB&F is constantly challenging established notions of what a watch is, or can be, and is notable for representing the extreme end of esoteric horology.

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https://gearpatrol.com/2019/07/02/watches-you-should-know-mbf-hm1/