Fitbit explains how it created the look of the Versa – and it’s not to do with Pebble

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What is a squircle anyway?

At the Fitbit Versa launch event, CEO James Park defined what exactly a
“mass appeal” smartwatch should be: It’s got to have health and fitness as key features, it must have a universal design, it has to have long battery life, and it has to hit the right price point.

The result of this thinking was the Versa. The difference between the designs of the Versa and Ionic are stark – so stark that it makes the Versa look almost like a response to the Ionic smartwatch.

But there’s also this pervasive feeling that it looks familiar. It’s not the Apple Watch, even though they do share similar design ideas. Rather, it looks like a lot like a Pebble.

Read full post here:
https://www.wareable.com/fitbit/designing-versa-how-fitbit-made-it-201

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