Fitbit wants to woo those who haven’t yet bought a smartwatch
Fitbit is back on the upswing, and it’s largely thanks to the Versa. Launched last year, the company’s second smartwatch has propelled Fitbit as a serious contender in the category, after a shaky start with the Ionic.
Now it’s going to keep riding that momentum with the Fitbit Versa Lite Edition, a more affordable version of its popular watch. Fitbit’s cheapest watch ever, in fact.
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