Rivian has a bold EV plan that Tesla could learn from

You might not know the name Rivian right now, but if the EV startup has its way you’ll be saying it alongside Tesla in just a few years time. Having flown generally under the radar since setting up shop in 2009, the automaker brought not one but two cars to the LA Auto Show 2018 this week, and both have the potential to seriously shake up not only the electrification space, but the car industry in general.

First, there’s the Rivian R1T. Rather than following in the footsteps of Audi, Mercedes-Benz, and others, and making an electric SUV, Rivian has turned to a less obvious vehicle: the pickup truck.

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https://www.slashgear.com/rivian-r1s-r1t-ev-first-impressions-electric-strategy-design-roadmap-29556258/