Land Rover used to have a slogan: “The best 4x4x far”. This was when a Land Rover was the domain of your local farmer, or rich landed gentry. But at what point did a Land Rover become the default vehicle of the upwardly mobile?
Take a look out on the street. It’s noticeable that Land Rovers and Range Rovers are everywhere. And whether you’re city-bound or out in the country, the Discovery Sport is the main reason for the apparent Land Rover takeover – it’s the company’s best-selling car. Until the new Defender rocks up sometime in the next year, it’s also the most affordable Land Rover, too.
The SUV sweet-spot
So what’s the appeal of the Discovery Sport? Why are they so popular? There’s Land Rover’s image for a start. A few years back, SUVs took a bashing – they were the vehicle everyone loved to hate, because of their gas-guzzling, space-blocking qualities.
Read full post here: