Hello Porsche Taycan: Tesla-rivaling Mission E gets its launch name

Porsche has revealed the name of the production Mission E all-electric sedan, which will launch as the 2020 Porsche Taycan. The name was confirmed today, at the official opening of the “70 Years Porsche Sportscar” special exhibition at the Porsche Museum in the Zuffenhausen district of Stuttgart, Germany.

The name “Taycan” means, roughly, the equivalent of “spirited young horse,” Porsche says, a nod to the animal on the company’s crest. “The name has its linguistic roots in the East,” according to the firm. It’s pronounced “tie-can,” though, just to keep things sufficiently confusing.

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