A Bentley Designer Explains How Electrification Shapes the Brand’s Future

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Wen Bentley unveiled its EXP 100 GT concept last week at its headquarters in Crewe, England—on the day of its 100th anniversary—the manufacturer delivered the first concrete hints that this ultra-premium marque was seriously contemplating its role in future mobility.

Yes, the long, low car looks every bit the sleek and aerodynamic sport coupe you’d expect from Bentley, but it’s got autonomy baked into the design, via a reconfigurable interior, it’s fully electric, and it debuts a lighting system meant to communicate its intentions to those around it. In effect, it’s joining the conversation in a meaningful way, a gesture that many might be forgiven for assuming would be “beneath” the brand.

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https://gearpatrol.com/2019/07/17/a-bentley-designer-explains-how-electrification-shapes-the-brands-future/

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