The 2017 Genesis G80 is part of the newly-minted luxury brand’s one-two punch to shake up the premium segment. Positioned just under the long-wheelbase G90 sedan, the G80 represents an upgrade over last year’s Hyundai Genesis four-door on which it is based.
Genesis is looking to take on the likes of Lexus, Audi, and BMW in terms of attracting customers, and it’s betting big on a mix of high quality automobiles and a high end experience for its owners (including concierge service, lengthy warranties, and eventually it’s own independent dealership system) to lure them in. The G80 is currently the thin end of the company’s brand strategy wedge, but don’t make the mistake of thinking that its position as the most affordable Genesis means any corners have been cut.
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