A lot of what you’ll read about BMW’s newest 5 Series sedan will devote sizable column inches to lamenting the past – that is to say, the bygone era when BMW cared a little bit more about crossing the finish line first than coddling comfort. Those days are gone, however, as evidenced not just by the 2017 BMW 540i xDrive I drove for a week, but also when examining almost every other model in the automaker’s Byzantine line-up.
Does this truly matter? From a business perspective the answer is a resounding ‘no,’ as the German automaker continues to post serious profits and reap the rewards of its diversification effort that sees SUVs command more attention than previously-nimble sport sedans.
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