The price premium for Jeep’s pickup is less than we expected, but it can still crest the $50K mark.

Overheard on the floor of the 2018 Los Angeles auto show moments after the 2020 Jeep Gladiator JT pickup was revealed: “Cool, but I bet it will cost at least fifty grand.” Thankfully we’re not the betting type, because Jeep just announced official Gladiator pricing and the opening ante is $35,050 for the Gladiator Sport, just $2010 more the $33,040 MSRP of the Wrangler Sport. While it will be possible to option a Gladiator past the $50K mark, even the top-level Gladiator Rubicon starts off lower than that.
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