In marketing 101, students often learn to “start ‘em young.” It’s the golden ticket to securing brand loyalty for life and a successful marketing campaign. Mercedes-Benz isn’t known for making affordable automobiles so it has a difficult time reaching younger buyers. Its cars are priced for people who tend to hover in the same age bracket as those ready to cash out their 401K.
The company realized it was possible to speak to the young – not just the young at heart – with the original baby Benz in the 1980s, the 190. It was the precursor to the modern C-Class.
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