SUVs have been pushed front and centre of Holden’s response to a downturn in sales. And the Equinox, considering it sits in what is now the most popular vehicle segment in Australia, faces the most pressure to perform.
The Holden’s first full year on sale, 2018, was a solid start with all but 5000 units. Yet, as a figure that equates to just three per cent of market share – or 10th place in the category placings – and shows the company faces a challenge to unseat numerous big-hitters. They include the Kia Sportage, which secured eight per cent market share in 2018 with more than 14,000 sales.
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