With more and more Chinese smartphone makers making their way into the Indian market, domestic players seem to have faded out from the picture. While some of them have been slipping out ultra-budget handsets every few months, others have tried to up the ante by launching competitively-priced devices.
However, Micromax subsidiary Yu Televentures, a popular domestic smartphone brand, decided to sit back for a while and rejig its approach to the handset industry. Dormant for quite some time, the company made a comeback by re-launching its first ever smartphone – the Yu Yureka.
Now known as Yu Yureka Black, the smartphone is Yu Televentures’ first major launch in the past months. The handset is nothing like its predecessor, which came out in 2015. The refresh goes through the smartphone’s design, as well as specifications. It is available on sale starting today via Flipkart in both Matte Black and Chrome Black colour variants.
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