HTC learned the hard way that, in the cutthroat smartphone industry, you need to bring your A-game each and every time. Make a misstep and, though recovery isn’t impossible, it’ll cost you dearly – cash that HTC just doesn’t have to splash around. The stakes are high for the HTC U11, then, and in a year packed with compelling flagships from deep-pocketed rivals it can’t afford less than a surefire hit. Question is, does the U11 have what it takes?
For a company that has always been a relative minnow in the smartphone pool, HTC has a track record of spending a bigger percentage than most on industrial design. The result of that is a legacy of handsome, well-designed devices that occasionally border on beautiful. Phones that, even if you can find flaws in other decisions HTC might have made, you can’t question their aesthetics.
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