These are the prevailing smartphone trends this year
We’re almost 10 months deep into 2018 and boy what a year it’s been. We’ve seen a tremendous amount of innovation from brands as well as an expansion of choices for the regular consumer. Today let’s take a look at the top 5 trends that has defined mobile this 2018:
The rise of the sub-brands
2018 saw the arrival of at least two sub-brands in the Philippines: Honor and Pocophone. Sub-brands are basically distinct business units of successful and established parent brand that’s focused on a particular niche or market segment, allowing them to do things that their parent company can’t.
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