The Zenfone 4 is one of the best smartphones that Asus has launched to date and it’s great to see the company’s handsets hitting the UK with gusto. However, can the manufacturer best known for its laptops and computing gear really do enough to sway consumers from the likes of the OnePlus 5?

Certainly there are plenty of great software features packed inside Asus’ ZenUI, which will particularly please parents and anyone who demands complete customisation. Meanwhile that dual-lens camera is good enough to create attractive long-lasting memories and boasts a solid wide-angle feature, making the phone a worthy consideration for Instagram obsessives. Media fans are also well catered for, in pretty much every department.

Still, the lack of serious power is a let-down, as the competition offers a lot more grunt for the same (or lesser) cost. Plus, the ZenUI overlay is a little buggy and quite poorly organised, which means many users likely won’t find some of the useful features buried within. It’s here where rivals steal the Zenfone’s thunder and make it a less essential purchase.

The Zenfone 4 launches in the UK in November 2017 and can be had SIM-free for £450/$585.