If you thought Sony was done announcing new TVs for the year at CES 2016, you were mistaken. Today, Sony unveiled the Z series, a new line of LCD televisions that it says is its best and brightest yet. It runs on Android TV just like the rest of Sony’s stable, but the big deal with this new flagship line of 4K HDR Ultra HD TVs is its Backlight Master Drive technology. This tech, which we saw in prototype form at CES, aims to bring a brightness and contrast that’ll rival the richness of OLED sets.