The Insignia 43-inch 4K Fire TV Edition ($299 as tested) is the third Amazon-powered smart TV we’ve reviewed, but it’s the first we’d recommend.

We’ve seen Amazon’s capable Fire TV OS hampered by bargain-bin 4K TVs from brands like Westinghouse and Toshiba. So, it’s fairly refreshing to see Best Buy’s Insignia brand stepping up to offer a decent TV to match the quality of the software. This set is not perfect by any means, but the Insignia is the best Fire TV we’ve seen, and it delivers a good picture for a smaller set.
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