Let’s start with the name. Philips has decided its new LCD model is so important and so uniquely well positioned that it needs a name rather than a number, calling it ‘The One’. Even if we ignore the fact that one is a number, The One is also referred to in the company’s press materials by the product number 7304.

It’s a hit and a miss on the naming front, then, but almost everything else about The One seems pretty on point, based on the information provided so far and a brief hands-on at the launch event.
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