We’ve been to Audi’s Ingolstadt HQ to see its high-tech Sound Lab in action and hear B&O’s latest in-car audio system…
But first, a brief history lesson. The two companies have been in cahoots since 2005, when B&O’s first car audio system featured on the 2nd-gen Audi A8 saloon.
A decade later, B&O’s 3D sound technology made its debut in the Audi Q7. It saw B&O height speakers appear in a car environment for the first time, using a Fraunhofer Symphorium algorithm to help create three-dimensional audio effects.
Fast-forward to the 2018 Audi A8 and you can tick the options box for the very the latest version of B&O’s flagship set-up. The 3D Advanced Sound System boasts 23 speakers, 23 channels of amplification, 1920W of power, and a new arrangement of height speakers.
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